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BERNER ROOFING
project /
campaign photography, social media content, shorts & product videos
services /
art buying, production coordination, concept, photography, videography, editing, post production
photographer /
Svenson Linnert
videographer /
Harry Weber
creative /
Christian Flügel
agency /
Kvell, Düsseldorf
marketing /
Jeanette Piwonka, Lisa Schmidgall, Alejandra Diaz
post production /
Harry Weber Studios
Berner produces in their construction line a range of products for roof sealing. We not only had to find ideas how to put those products (I mean, how funny can a sealing paste be?) into interesting film stories for the product videos but also needed to capture "the life of a roofer" for social media. In the U.S. that's easy, the roofers have a certain image and that provides the playground for micro storytelling already. But for the diverse European market? The campaign had to work in 14 different countries, cultures and languages. Well, we got up on the roof.
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